Video: The Bill Belichick Subway Commercial Is Finally Here

The Bill Belichick Subway commercial has finally arrived. Coach Belichick is not known for going commercial, so it came to a surprise to many when he was spotted filming in Bramford, Connecticut back in July. Belichick had a little extra time on his hands this summer, and appears to be the new pitchman for the franchise. Bill demonstrates some of his humor while poking fun at his sideline style.

“When Subway reached out, shared the Footlong Season campaign objectives and the ideas for the commercial, I decided the timing was right to have some fun and enjoy some sandwiches,” Belichick said in that press release.